With any LED LCD TV it's important to remember that they are LCDs using LED backlights instead of the traditional fluorescent tube lighting. The panels remain the same and still employ the liquid crystal diode technology where the crystals are 'twisted' to regulate the amount of light through the screen.
In terms of appearance, the LG 32LD350 LED LCD TV has a steel structure together with lightness and a sleek, aesthetic appearance as they look great in traditional homes, but may not suit a modern or contemporary room. The unit is very sleek at only 2.9 inches in depth and weighs in at 20.3 pounds (just less than 9.2 kilogram's) without the stand. The heavy solid stand rotates up to 20 degrees from the centre and supports the TV firmly.
Being LED lit, the panel features a local dimming option, where bulbs can be dimmed or brightened in different areas independently to improve on black levels. Unsurprisingly then, the black levels were very good and potentially better than some plasmas on the market right now.
Light emitting diodes also use less power than fluorescent bulbs, which is great news for your electricity bill. LG makes the most of this low power consumption by including energy saving features such as the ability to turn off screen when listening to music and an intelligent sensor function that automatically adjusts the brightness and color of the picture as the light in the room changes.
Connectivity wise, the unit has three HDMI inputs, USB 2.0 access, one component input and a 15 pin D-sub computer input. It also features two 14 watt internal speakers, which did sound a little tinny and hollow but no more than other TVs in its class.
The panel easy self calibration with on screen reference points for key picture quality elements; such as, back level, color, tint, sharpness, and backlight levels . However, this will did require some tweaking to get the picture quality to work well. While this isn't too hard a task, this could be a major drawback for the less A/V literature consumer.
Fortunately, settings are added to preset modes for easy access from the LG remote. Speaking of remotes, if you are having a hard time keeping up with your remotes, because of the Simplink technology, all LG devices can be controlled by one remote.
The color rendition was very impressive and images are realistic with deep colors from a wide color gamut. The viewing angle was also impressive with contrast degradation appearing around 178 degrees horizontally and vertically, which was a good result.
The TV also features 24P Real Cinema which displays 24p source frames on your television screen, the same as on a movie. If you love movies, you will love Real Cinema.
At around $329.98 for a 32 inch, the 32LD350 LED LCD TV is priced in the mid-range and suitably so. It is an attractive TV with some great features such as LED edge lighting and a range of internet connectivity. While its picture quality, black levels and color ranges aren't cutting edge, they are very good for the average consumer and compete well with its closest competitors, the Toshiba 32C100U LCD TV or the Samsung LN32C450.