Who ruined your relationship? The movies or well, the movies! Prince Charming, Mr. Perfect, Mr. Right, Perfect Partners are all the highly romantic terms used with a wider acceptance when it comes to women, especially young teenage women. This comes with the strong belief in the institution of marriage in a country like India which further intensifies the concept!
Till it was about a population of book readers, it was the books who were blamed for their unrealistic, fairy tale love stories. Prince Charming had to come to wake his Snow white. The Prince had to hunt for his Cinderella, with the help of only one shoe. And then, Bollywood happened to India. First there was Rajesh Khanna with his unavoidable charm and then came the ultimate romantic era, with Raj and Simran as the ideal lovers of every generation. Shah Rukh Khan’s charm and the magic of Raj from DDLJ became every girl’s dream as she began thinking of herself to be Simran, waiting to elope away with her partner! As Raj reappeared in Bollywood as Rahul, the rest is history.
But overs the years the viewers settled down. They didn’t have to go to the theatres each time to watch a movie! They could just wait; since it would surely come for free on their favourite Bollywood channel. Meanwhile fishing in the similar pond of TRPs, Sony Max emerged to be one of the leading Bollywood movies channel with a star studded Bollywood movie schedule. While films like DDLJ kept coming almost every second weekend on TV, the channel fished for new hits for telecasting on their schedule! The magic just kept adding on till competition increased, it was quite a Romantic drama channel in your homes. Soon the drama spread like wild fire from one channel to another. While UTV movies played genre of movies like suspense and thriller, COLORS TV opted for the typical films. The new age transition proved to work great for the viewers considering what they were offered by the channels. In the midst of all the drama and romance, these channels do not restrict the dose of entertainment to television, online played an important role too.
So with the wide range of offerings of Bollywood movies, and with a yearlong calendar of new premiers in store, the channels are surely making it a point to schedule nothing but the best. But will they succeed? It will be interesting to see what the audience think of it.